What if a lead does not remember requesting information?

Quick answer

Politely remind them they requested information online and offer a quick refresher. If they decline, thank them and move on.

This happens all the time, so do not let it rattle you. People fill out forms on their phones during idle moments and forget by dinner. Just say something like: "No problem, you requested information online about earning additional income. Want a quick refresher on what that was about?" If curiosity kicks in, you have a conversation. If they pass, thank them and move on. No arguing, no proving they signed up. Forgetting is not rejection. It is just a busy brain.

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