What should I say when I call a lead?

Keep it simple and human. Try this: "Hi, this is your name. You recently requested information about creating additional income from home, and I wanted to see what caught your interest." That is it. No speech. No pitch. That one question hands the conversation to them, and what they say next tells you exactly where to go. The biggest mistake on first calls is talking too much. Ask, listen, and let them tell you why they are interested. They will, if you let them.