How quickly should I call my leads?
Quick answer
As soon as possible. Leads are warmest right after they request information, and speed dramatically improves your chances.
The moment you get them, or as close to it as life allows. Here is why speed wins. When someone requests information, you are on their mind for a very short window. Call inside that window and they remember you, the ad, and why they were curious. Call three days later and you are a stranger interrupting dinner. Same lead, completely different call. If you can only change one thing about how you work leads, change your speed. Nothing else pays off faster.
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