What if my lead does not answer the phone?
Quick answer
That is normal. Leave a brief voicemail, send a polite text if appropriate, and keep following up over several days.
Do not panic, and definitely do not quit. Most leads do not answer the first call. People are busy, and nobody answers unknown numbers anymore. Leave a short, friendly voicemail. Send a polite text if that is appropriate and legal for your business. Then try again over the next several days at different times. Here is the truth most people never learn: many of your best conversations will happen on attempt three, four, or five. The follow-up is not the annoying part of the job. It is the job.
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