Should I send text messages to my leads?
Quick answer
If texting fits your business and follows applicable laws, a short friendly message after a call can be very effective.
Texting can work beautifully, with two conditions. It must be appropriate for your business, and it must follow the laws that apply to you. Inside those lines, a short friendly text right after an unanswered call is one of the most effective moves available. Something simple: your name, a note that they requested information, and an easy question. Texts get seen when calls get screened. Keep it human, keep it brief, and never blast anyone who asked you to stop.
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