What is the best way to contact leads?

Quick answer

Usually call first, follow with a text if appropriate, then continue respectful follow-up. Consistency matters most.

The proven rhythm: call first, because voice builds connection fastest. No answer? Short voicemail, then a friendly text if that is appropriate and legal for your business. From there, keep a respectful mix of touches going over the following days. But hear this clearly: the channel matters less than the consistency. A mediocre method applied every day beats a perfect method applied once. Pick a rhythm you can sustain, and then, this is the part that pays, actually sustain it.

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