Lead Costs & Buying Guide
What leads really cost, what to watch for, and how to buy without getting burned.
What is a good cost per lead?
It depends on your industry and what a customer is worth to you. Judge cost per lead against value per customer, never in isolation.
How much does Facebook advertising cost?
You control the budget, ads can run on modest daily amounts. Real costs depend on your industry, audience, offer, and skill.
Are bought leads worth it?
Bought leads are worth it when you work them properly: fast contact, real follow-up, and honest expectations. They fail when treated as magic.
What is the best lead generation company?
The best company is one with a long track record, real training and support, honest expectations, and clear answers about how leads are generated.
Why are some leads so cheap?
Very cheap leads are usually old, heavily shared, or generated with low-quality methods. The price tag reflects what went into them.
What questions should I ask before buying leads?
Ask how leads are generated, how fresh they are, whether they are shared or exclusive, what support comes included, and what is not guaranteed.
How many leads should I buy to start?
Start with an amount you can follow up with properly. Buying more leads than you can work fast is wasted money.
Should I buy leads or run my own ads?
Buying leads is faster with no learning curve. Running ads builds a skill and an asset but costs time and tuition. Many do both.
What does done-for-you lead generation mean?
A professional team builds and runs the marketing, targeting, ads, creative, and capture, and you receive the leads to follow up with.
How do I avoid lead generation scams?
Walk away from income guarantees, pressure tactics, vague answers about lead sources, and companies with no track record.
What should I expect in my first month buying leads?
Expect a learning curve: some no-answers, some nos, your skills sharpening, and results that improve with consistency. Month one is training camp.
Still have questions? Talk to a real person.
A quick free consultation is the fastest way to figure out what fits your business.