How many times should I follow up with a lead?
Quick answer
More than once. Follow up respectfully multiple times over several days unless the person clearly asks you to stop.
More times than feels comfortable, respectfully. One attempt is not follow-up. It is a coin flip. People miss calls, forget texts, and get distracted by life, none of which means "not interested." Spread your attempts over several days, vary your times, and mix calls with texts or emails where appropriate. The only hard stop is a clear no or a request to stop contacting them. Honor that instantly, every time. Until then, polite persistence is not pestering. It is professionalism.
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