How can I improve my follow-up?

Quick answer

Create a system, schedule your activities, track every contact, and stay consistent over time.

Stop relying on willpower and build a system. Decide your touch sequence in advance: call day one, text day two, call day four, and so on. Schedule follow-up time on your calendar like a paying appointment, because it is. Track every contact so nothing slips: who, when, what happened, what is next. Then run the system even on the days you do not feel like it, especially those days. Motivation fades by Wednesday. Systems keep working. Build the machine once and let it carry you.

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