How do I build trust quickly with a prospect?
Quick answer
Be genuine, listen more than you talk, answer honestly, avoid exaggeration, and focus on helping.
Trust is not built by impressing people. It is built by being real with them. Listen more than you talk, and let them notice you doing it. Answer questions honestly, including the ones where honesty costs you a little. Never exaggerate, because the moment they catch one stretched claim, everything you said becomes suspect. And keep your focus on helping them decide, not on closing them. People can smell the difference. Ironically, the less you push, the more they trust, and the more they buy.
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