What if a lead says they are not interested?

Thank them, wish them well, and dial the next one. That is the entire move. Not every lead fits, and no amount of pressure changes that, it only burns your reputation and your energy. Here is the reframe that changes everything: every no clears the path to your next yes. The pros do not take no personally, because it is not personal. It is sorting. Stay gracious, because today's no sometimes circles back months later, and they will remember exactly how you handled it.