What should my lead form ask?

Here is the lever most people never realize they are holding: every question you add trades lead volume for lead quality. Name and email only? Maximum leads, minimum qualification, more sorting on the phone. Add phone number? Fewer leads, but reachable ones. Add a question or two, budget range, timeline, why they are interested? Fewer still, but now you know who is serious before you dial. Neither end is wrong. New and building skills? Go short and get conversation reps. Short on time and long on standards? Ask more and talk to fewer, better prospects. Decide what your follow-up hours are worth, then set the form to match.