What is the difference between shared and exclusive leads?

Simple version: an exclusive lead is yours alone. Nobody else gets that prospect's information. A shared lead may go to more than one customer, and the lower price reflects that. Which is better? It depends on you. Exclusive leads cost more but face no competition. Shared leads cost less and reward whoever follows up fastest and best. Plenty of skilled marketers build entire businesses on shared leads because their speed wins. Know your budget, know your follow-up game, and choose accordingly.