How do I create a landing page that converts?
One headline about their problem, a short promise, a simple form, and nothing else. Every extra element costs you leads.
The best landing pages are almost embarrassingly simple. Headline: name the visitor's problem or desire in one line. Subheadline: your promise, what they get and why it matters. Form: ask for as little as you can live with, every extra field drops your conversions. Button: action words, "Send Me the Info," not "Submit." Then, and this is the discipline part, delete everything else. No menus, no ten paragraphs about your company, no three competing offers. One page, one job. Test one change at a time and let the numbers vote. Most pages fail from clutter, not from missing magic. Simple converts. Clever confuses.
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