How do I generate leads on Facebook myself?

Here is the honest starter path. Step one: pick one clear offer, one problem you solve, said plainly. Step two: create a lead ad in Meta's ads manager using their built-in lead form, so people can respond without leaving Facebook. Step three: target broadly at first and let the ad find your people, tight targeting is an advanced game. Step four: start small, a modest daily budget, and run it at least a week before judging. Step five: contact every lead within minutes, not days. Now the truth: expect to spend your first budget learning, not earning. Ad platforms have a real learning curve, and most beginners quit inside it. That is fine if you enjoy learning ads. If you would rather skip the curve and just get the leads, managed campaigns exist for exactly that reason.