How do I find prospects on social media without being spammy?
Be useful in public. Answer questions, add value in groups, and let curiosity start the conversations instead of cold pitches.
The anti-spam formula is one sentence: be useful in public. Join the groups where your prospects already gather. When someone asks a question you can answer, answer it fully, no pitch attached. Post content that helps: tips, lessons, honest stories from your journey. Do that consistently and something predictable happens: people check your profile, people message you, people ask what you do. Now the conversation starts with their curiosity instead of your pitch, which changes everything. The spammer sends one hundred cold messages for one angry reply. The helper answers ten questions and gets three warm conversations. Same platform. Opposite results. Which person would you respond to?
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