Should I contact every lead the same way?
Quick answer
Not always. Some people respond to calls, others to texts or emails. Stay professional and adapt respectfully.
Treat the process the same, but the people individually. Your system, contact fast, follow up consistently, track everything, should never change. Your channel can. If someone ignores three calls but answers a text in two minutes, you just learned how they like to communicate. Use it. If someone says "email me the details," email them the details. Adapting is not weakness or inconsistency. It is respect, and respect is what keeps conversations alive long enough to go somewhere.
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