Is there anything I should avoid?
Quick answer
Avoid expecting instant success and avoid relying on one tactic. Combine lead generation, follow-up, learning, and consistency.
Two traps catch almost everyone who falls. Trap one: expecting instant success. Marketing compounds, and the people who win are the ones still standing in month three while the instant-gratification crowd has already quit. Trap two: betting everything on one tactic, one batch of leads, one ad, one script, then declaring the whole game broken when it stalls. Real businesses stack the pieces: steady lead flow, disciplined follow-up, constant learning. Avoid the two traps and you are ahead of most of the field already.
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