What is the biggest marketing mistake?
Quick answer
Stopping marketing when busy and restarting only when sales slow down. Consistency creates predictability.
Stopping when you get busy. It feels responsible, "I have plenty of prospects right now", and it is a delayed-fuse disaster. Marketing works on a lag: what you do today produces results weeks from now. Stop today and the drought arrives right on schedule next month, and restarting always costs more than continuing would have. The businesses that feel unshakeable are simply the ones that never turned the faucet off. Keep marketing through the busy seasons. Your future self will quietly thank you.
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