How often should I market my business?

Always. Not in bursts, not when things get slow, always. Here is the cycle that quietly kills businesses: sales dip, panic marketing begins, leads arrive, everyone gets busy serving them, marketing stops, and ninety days later the dip returns, worse. The fix is treating marketing like payroll: it happens every month, no debate. Continuous marketing smooths the feast-and-famine waves into a steady climb. It is the difference between owning a pipeline and living at the mercy of one.