Why do people fail with leads?
Quick answer
The common causes are giving up too quickly, inconsistent follow-up, unrealistic expectations, and not learning the process.
Four causes, over and over. One: quitting too fast, calling once, hearing silence, and declaring the leads bad. Two: inconsistent follow-up, working leads hard for three days and then vanishing for three weeks. Three: fantasy expectations, believing leads close themselves, then blaming the leads when reality shows up. Four: refusing to learn, never improving what they say or how they follow up. Read that list again. Every item is a choice. Which means every item can be chosen differently. That is the good news hiding in it.
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