What goals should I think about before starting?

Five questions, and rough answers are fine, clarity beats precision here. One: what does success actually look like, more leads, more appointments, more sales, a growing team? Two: how many new prospects per month would change your business? Three: what is your realistic timeline? Four: what is the single biggest thing holding your marketing back today? Five: if you could fix one problem this quarter, which one? Bring those five answers to a consultation and something valuable happens: the right product usually becomes obvious to both of us within minutes. Fuzzy goals get fuzzy results. Clear ones get plans.