How many leads do I need to make a sale?

There is no universal number, and be suspicious of anyone who quotes one. Your ratio depends on your offer, your skill on the phone, your follow-up speed, and your consistency. Here is the professional move: find YOUR number. Track leads received, conversations had, and sales closed for thirty days. Now you own your ratio, and you can improve it. Better follow-up shrinks it. Sharper conversations shrink it more. Amateurs guess at the math. Professionals measure it, then bend it in their favor.