Are Facebook leads good quality?
Quick answer
Facebook can be a strong lead source when targeting, message, and follow-up work together. Fast follow-up matters most.
They can be excellent, and here is the honest version of why some people say otherwise. A Facebook lead is a real person who saw an ad and raised their hand. What happens next decides everything. Call quickly, and you catch them while interest is hot. Wait three days, and they have forgotten the ad exists. When targeting, message, and fast follow-up line up, Facebook is one of the strongest lead sources available. When follow-up is slow, no lead source on earth looks good.
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